Reverie Touch

Reverie Touch required a refreshed visual identity that truly reflects the brand’s values and target audience. The refreshed identity embraces these values through a clean visual system that highlights the natural and nourishing qualities of each product. A refined approach ensures consistency across packaging and presentation. The new direction emphasises clarity, softness, and purpose.

Communicating harmonious
colours to enhance mood

The design uses an amicable blend of colour and form to communicate product purpose and mood. Greentea Fresh features cool green tones, reflecting deep cleansing and refreshing qualities, while Rosy Glow adopts warm blush hues to evoke brightness and hydration. Typography and layout maintain elegance and clarity overall. Through thoughtful design choices, the brand resonates with a modern audience seeking both aesthetic beauty and product function.

This visual identity captures the essence of a soothing, premium skincare experience. The updated look enhances shelf presence, appeals to a predominantly female demographic, and aligns with the refined, nourishing qualities of the products.

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