Petronas Global — Lubricants

Created a year worth of series of social media assets for Petronas Global Lubricants, including static visuals and animated videos. The main goal was to strengthen brand presence and capture audience attention in the global market, with a strong focus on the Malaysian audience.

Lubricants, but make it visual.
Smooth storytelling in every frame.

Fuel for The Feed

Creative direction aligned with the brand’s premium, technical image while ensuring clarity and consistency. Content was crafted to resonate globally, with a focus on the Malaysian market. Animation simplified complex info, making it accessible, engaging, and shareable across fast-moving digital platforms.

This project involved the development of diverse social media content aimed at increasing visibility and engagement for Petronas Global Lubricants. Deliverables included static graphics that highlighted product features, usage tips, and brand messaging, along with animated videos used for campaigns, product awareness, and digital storytelling.

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